Most decisions don't begin with certainty. They begin with ordinary frustrations, repeated questions, and the moment when someone sighs and says, "There has to be a better way to do this."
These stories come from our own work. Sometimes they led us to AI. Sometimes we made the process simpler. And sometimes we decided to do nothing at all. No matter the outcome, we always started in the same place. We took the time to understand the work before deciding what to do next.
Each story follows the same path:
Where this started
What we noticed
What we almost did
What we decided to do
What we decided not to do
What we learned
What surprised us
So grab your coffee (or favorite beverage), pull up a chair, and join us. Here's what we've been figuring out lately.