Simple Markup Price Step-By-Step Financial Calculator







Business Essentials

Breakeven Analysis


Gross Margin


Cost Markup


Set Price Using Markup


Return on Investment (ROI)



Sales and Marketing

Convert Leads to Sales



SaaS Metrics

Customer Acquistion Cost (CAC)


Customer Churn


Customer Lifetime Value (LTV)


Monthly Recurring Revenue (MRR)


SaaS Company Viability



What is Markup?



Markup is the percentage over and above the cost of the product. It is used to determine the ideal selling price for the product or service.

To calculate Markup, enter the Price and COGS.
To calculate the Price from Markup, enter the COGS and Markup %








How to Calculate Markup



Determine the following two things:

Simple Gross Margin Formula Cheatsheet



To calculate markup percent:

  • (Selling price - cost) / cost x 100) = markup percentage


  • To calculate price from the markup percent:

  • Selling price = cost + (cost x markup percentage/100)











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