technology-strategy-marketing-for-profitable-growth • Business and Technology in Plain English
• Since 1991

Free business financial calculators to measure and manage your profitable growth

Financial terms and math don't have to be a mystery

Business Essentials
Gross Margin
Cost Markup
Set Price Using Markup
Return on Investment (ROI)

Sales and Marketing
Convert Leads to Sales

SaaS Metrics
Customer Acquistion Cost (CAC)
Customer Churn
Customer Lifetime Value (LTV)
Monthly Recurring Revenue (MRR)
SaaS Company Viability

What is Markup?

Markup is the percentage over and above the cost of the product. It is used to determine the ideal selling price for the product or service.

To calculate Markup, enter the Price and COGS.
To calculate the Price from Markup, enter the COGS and Markup %

How to Calculate Markup

Determine the following two things:

Simple Gross Margin Formula Cheatsheet

To calculate markup percent:

  • (Selling price - cost) / cost x 100) = markup percentage

  • To calculate price from the markup percent:

  • Selling price = cost + (cost x markup percentage/100)


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